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ICC World Cup managing director Steve Elworthy says the competition is about increasing participation. The former South-Africa international explained that apart from aiming for a profitable tournament it鈥檚 maybe even more about participation. 鈥淲e鈥檝e gone out and we said we want to engage a million children under 16 through the course of this World Cup.鈥� Talking to Jonathan Legard on 5 live Sportsweek, Elworthy said it would be 鈥榟uge for the sport鈥� if they can attract 10 to 15 % of those million kids to the sport.

From Sportsweek Sunday 26 May 2019