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Pink is for girls and blue is for boys. Or is it? Manuela Saragosa explores the impact a more gender fluid world is having on business.

Jamie Gutfreund, head of marketing at Wunderman, tells us why Generation Z are moving away from a binary view of gender and how big brands are adapting accordingly.

Mother of two boys Kristen Johnson, was dismayed when she couldn't find a male doll for her children to play with so she set up a company to fill the gap in the market. She tells us her story and why a simple child's toy proved so controversial.

Also on the programme, Maddy Savage visits a gender neutral school in Sweden.

(Picture: Baby boy and baby girl, Credit: Getty Images)