The Business of Trust
How important is trust in business and can it be won back if it's lost? Matthew Gwyther investigates and gets an exclusive interview with Audi chairman Rupert Stadler.
The revelation that Volkswagen cheated emissions tests is the latest in a line of scandals that have dented the public's faith in business since 2008's financial crisis.
It was seen as a betrayal of trust. But just what is trust and how important is it in business? And, once it has been lost, can it ever be won back?
The editor of Management Today, Matthew Gwyther, interviews Rupert Stadler, the chairman of Audi - which is part of the VW group. He also speaks to the chairman of the John Lewis Partnership, Charlie Mayfield, and former chief of Severn Trent Water and Jaguar, Sir John Egan.
The former EMEA head of public relations firm Edelman, Robert Phillips, explores PR's influence on trust and Nobel Prize winning economist and author Professor Robert Shiller gives his thoughts.
Amid all the negativity about business, Rachel Botsman - who is an expert on the collaborative economy - offers some hope.
Producer: Keith Moore
(Photo: The grille of a Volkswagen car. Credit: AP)
Last on
More episodes
Previous
Clips
-
![]()
‘We made back payments of seven years to our staff.’
Duration: 00:35
-
![]()
What impact has the VW scandal had on ‘Brand Germany’?
Duration: 01:03
Broadcasts
- Boxing Day 2015 22:32GMT±«Óãtv World Service except News Internet & West and Central Africa
- Sun 27 Dec 2015 05:06GMT±«Óãtv World Service except News Internet
- Sun 27 Dec 2015 11:06GMT±«Óãtv World Service Australasia
- Sun 27 Dec 2015 14:06GMT±«Óãtv World Service East and Southern Africa & West and Central Africa only
- Mon 28 Dec 2015 01:32GMT±«Óãtv World Service except News Internet
Advice For Entrepreneurs
What is the one piece of advice successful global entrepreneurs would offer?
Download this programme
Subscribe to this programme or download individual episodes.