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How media companies are fighting back against online ad-blocking by making "brand content" for advertisers. Alexander Kl枚pping of the Dutch startup Blendle is convinced that charging readers just a few cents for each article they see is the answer to the publishing industry's funding worries. Herman Narula of the British company Improbable reveals a means to simulate an entire city in software. And Erica Young of Hong-Kong based firm Insight Robotics gives her take on the debate about robots potentially destroying jobs. Presented by Rory Cellan-Jones, with Jane Wakefield from the 鲍鱼tv Online Technology Desk and special guest Ian Maude, digital advertising specialist at Enders Analysis. (Picture: Film crew on a shoot, Credit: Thinkstock).