Prices
How do manufacturers and retailers decide what prices to charge and how do consumers perceive the prices they are asked to pay?
Peter Day looks at prices, something most of us encounter every day of the week. From market stalls to luxury brands, Peter asks how manufacturers and retailers decide what prices to charge and how consumers perceive the prices they’re asked to pay. Is it simply a case of supply and demand or is it much more mysterious than that?
(Photo: Bilston Market in the West Midlands. ±«Óãtv copyright)
Last on
More episodes
Contributors to this programme
Steve Smith - Founder Poundland, Estates Direct
Bryan Roberts - Kantar Retail
Patrick Barwise - Emeritus professor of Management and Marketing , London Business School
Robert Polet - Former CEO and chairman, Gucci Group
Nancy Puccinelli - Professor and fellow in consumer marketing at Said Business School , Oxford
Paul Dillon - Head of Travel and Transportation practice, Accenture, UK and Ireland
ÌýBroadcasts
- Sat 14 Jun 2014 04:32GMT±«Óãtv World Service Online
- Sun 15 Jun 2014 00:32GMT±«Óãtv World Service Online
- Sun 15 Jun 2014 10:32GMT±«Óãtv World Service Online
Advice For Entrepreneurs
What is the one piece of advice successful global entrepreneurs would offer?
Download this programme
Subscribe to this programme or download individual episodes.