Live from Bangalore for the Indian elections
As India goes to the vote, ±«Óãtv Trending are live in Bangalore to explore how social media will play its part in a country with 150 million more new voters since 2009.
Mukul Devichand is joined by ±«Óãtv Hindi’s Neha Bhatnagar and Parul Agrwawal as well as a live audience in the National Law School in Bangalore. They’ll be discussing how online activity is shaping and impacting on India’s general elections, the biggest voting event in the world.
Mukul finds out how a slap from a rickshaw driver went viral, how much weight a party’s hashtag really has among voters and what a country like India could learn from the social media strategies of the Barack Obama campaigns.
We hear from tech billionaire Nandan Nilekani - also known as India’s political Bill Gates, the head of social media for the AAP Party (or Common Man’s Party) in Delhi Ankit Lal, Comedian Gusimran Khamba and more.
Produced by Estelle Doyle
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- Fri 11 Apr 2014 08:06GMT±«Óãtv World Service Online
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In-depth reporting on the world of social media
