What is the ±«Óãtv's plan for younger listeners?
Andrea Catherwood explores the challenges facing the ±«Óãtv with young listeners.
The future of the ±«Óãtv depends on renewing its listener base - but younger people are switching off linear radio and focusing on personally tailored forms of media. So how does the ±«Óãtv compete, and what are its strategies for winning over younger listeners?
Andrea Catherwood speaks to Matt Walsh from the University of Cardiff, hears a panel of students discuss their listening habits, and quizzes ±«Óãtv Sounds commissioning editor Dylan Haskins and Head of Radio 1 Aled Haydn Jones on what they're doing to try and attract new generations of listeners. She also asks whether the ±«Óãtv's focus on newer listeners could risk alienating existing, loyal audiences.
And reporter John Rogers goes behind the scenes at youth oriented news podcast Reliable Sauce.
Producer: Leeanne Coyle
A Whistledown Scotland production for ±«Óãtv Radio 4
Last on
Broadcasts
- Thu 15 Aug 2024 15:30±«Óãtv Radio 4
- Sun 18 Aug 2024 20:00±«Óãtv Radio 4
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