Britney’s memoir, BT's rebrand and Meryl Streep
David and Simon discuss the wisdom of the tell-all memoir as Britney's autobiography is released, rebranding BT to EE, and the timing of Meryl Streep’s separation from her husband.
Following the release of Britney Spears’ autobiography David Yelland and Simon Lewis discuss the wisdom of the tell-all memoir. How does it measure up as a PR strategy?
Also, BT’s “blink and you may have missed it” rebranding to EE – will a customer backlash make the company regret downgrading this great British brand?
And finally, as Meryl Streep announces the end of her marriage… six years ago, they look at how timing is everything when it comes to making big announcements and how to make hot news not news at all.
Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Researcher: Sophie Smith
Music by Eclectic Sounds
A Raconteur production for ±«Óătv Radio 4
Last on
Broadcast
- Wed 25 Oct 2023 21:00±«Óătv Radio 4
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Podcast
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When It Hits the Fan
Who's in the news for all the wrong reasons? With David Yelland and Simon Lewis.
