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Perfume

Greg Foot investigates whether cheaper, legal imitations of expensive perfumes pass the sniff test. Can they get close to the originals and last just as long?

Smelling good can come with a hefty price tag with the price of perfumes often getting into the hundreds of pounds. But what if there was a cheaper alternative?

Listener Callum got in touch because his bottle of expensive perfume is about to run out. Presenter Greg Foot turns his nose to the task, testing so-called 'clone' perfumes which claim to get as close the originals as to be indistinguishable - but for a fraction of the cost. Speaking to an expert perfumer he finds out exactly how the clone houses copy the ingredients of designer perfumes and whether they last as long.

Do they pass the sniff test? Are they the best thing since sliced bread or just marketing BS?

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot
PRODUCER: Simon Hoban

Available now

29 minutes

Last on

Tue 20 Dec 2022 12:32
±«Óãtv Radio 4

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Broadcasts

  • Thu 8 Dec 2022 12:32
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  • Sat 10 Dec 2022 17:30
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  • Tue 20 Dec 2022 12:32
    ±«Óãtv Radio 4

Podcast

  • Sliced Bread

    Greg Foot investigates the so-called wonder products making bold claims.