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My plan for ITV

Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks.

Presenter: Ros Atkins
Producer: Helen Fitzhenry

Available now

28 minutes

Last on

Wed 7 Dec 2022 21:30

Broadcasts

  • Wed 7 Dec 2022 16:30
  • Wed 7 Dec 2022 21:30

Podcast