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The importance of being social

Topical programme about the fast-changing media world. Why political parties and advertisers crave influence on social media.

Why political parties and advertisers crave influence on social media. Amol Rajan is joined by Isabel Hardman, assistant editor of The Spectator, Craig Elder, digital strategist, Harry Hugo, co-founder of The Goat Agency, Sam Barcroft, CEO of Barcroft Media and Jim Waterson, BuzzFeed News political editor.

Presenter: Amol Rajan
Producer: Richard Hooper.

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30 minutes

Last on

Wed 28 Feb 2018 16:30
±«Óãtv Radio 4

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Broadcast

  • Wed 28 Feb 2018 16:30
    ±«Óãtv Radio 4

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