±«Óãtv

The ±«Óãtv has published the results of a range of measures for the first time today that show public perceptions of quality on the ±«Óãtv are at their highest for many years.

The results, taken from independent research commissioned by the ±«Óãtv, will be published quarterly, and include the audience Appreciation Index (AI) – a score out of 100 given to ±«Óãtv services by an independently run panel of 20,000 people. The panel has been running for five years but the results have not been published until now.

The results indicate that for radio, television and online, scores are at an all-time high, with all television channels scoring more than 80 and all major radio networks scoring 77 or above.

As well as the AI measurement, the ±«Óãtv has also asked audiences whether they view programmes and services across the ±«Óãtv as distinctive. The results here again show the ±«Óãtv is performing well.

James Holden, Head of Audiences at the ±«Óãtv, says: "Audiences are at the heart of everything we do at the ±«Óãtv, so it is very encouraging to see our services performing so strongly in the opinion of our audience. 97% of people in the UK use a ±«Óãtv service every week and it is really important that we understand whether they think what they get from us is both high quality and distinctive. We are constantly striving to meet our audiences' naturally high expectations but these results show a very positive story across the board."

Adrian Ruth, Controller Performance for ±«Óãtv, says: "It is encouraging to see that ±«Óãtv channels such as ±«Óãtv One, with the range of programmes available to a wide audience, continues to record high AI and strong distinctiveness scores despite the level of choice on offer to licence fee payers."

Results for January – March 2011 include:

Appreciation index – AI

All ±«Óãtv TV    82	All ±«Óãtv Radio           80
±«Óãtv One       81	Radio 1       78
±«Óãtv Two       83	Radio 2                      81
±«Óãtv Three     84	Radio 3                      83
±«Óãtv Four       85	Radio 4                      80
±«Óãtv HD         85	Radio 5 Live              77

Distinctiveness

All ±«Óãtv TV    69%  Â	All ±«Óãtv Radio           73%
±«Óãtv One       65%	Radio 1                      73%
±«Óãtv Two       74%	Radio 2                      75%
±«Óãtv Three     74%	Radio 3                      75%
±«Óãtv Four       81%	Radio 4                      76%
±«Óãtv HD         81%	Radio 5 Live              63%

Notes to Editors

±«Óãtv Press Office