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Wednesday 24 Sep 2014

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RAJAR 2011 Quarter 1: Radio listening reaches record levels

  • Radio more popular than ever in UK
  • Listening to ±«Óãtv Radio reaches highest levels under current methodology
  • Record figures for Radio 4, Radio 1, Radio 1Xtra, Radio 6 Music and Radio 7 (now Radio 4 Extra)

Radio listening has reached record levels in the UK, with more people than ever tuning into ±«Óãtv radio stations, according to data published today by RAJAR. (Radio Joint Audience Research Ltd).

The figures show that more than 35 million people tuned in to ±«Óãtv Radio per week during the measurement period (January 3 to March 27) – the biggest total since new research methodology was introduced in January 1999.

The total was boosted by record performances from Radio 1 and Radio 4, and digital-only networks Radio 6 Music, Radio 1Xtra and Radio 7 (now Radio 4 Extra).

RAJAR statistics also show that 47.3 million people tuned into their favourite radio stations every week – 91.6% of the country's population aged 15+.

Tim Davie, Director ±«Óãtv Audio & Music, said: "It is quite brilliant to see radio reaching a record number of listeners in the digital age. These results speak to the unique quality of radio in the UK and reflect our work as an industry to keep innovating to attract new listeners. From a ±«Óãtv perspective, the record results reflect the unique strength of our programme makers and the growing value of distinctive radio stations."

All ±«Óãtv Radio has a weekly reach of 35.07 million, up from 34.88m last year and 34.51m last quarter, and a share of 55%, down from 56.5% last year and 55.3% last quarter.

±«Óãtv Radio 1 attracted a record 11.83 million listeners per week in the quarter, compared to 11.42m last quarter and 11.74m last year. Its share – at 8.7% – is down on last quarter (8.8%) and last year (9.5%). The Chris Moyles Show now has 7.52 million listeners every week – from 7.45m last quarter and 7.88m last year.

±«Óãtv Radio 2 has 14.54 million listeners – from last quarter's 13.94m and last year's 14.57m. It has a share of 16% compared to 16.2% last quarter and 17.2% last year. The Chris Evans Breakfast Show attracted 9.18 million listeners every week, up from 8.72m last quarter and the record 9.74m last year.

±«Óãtv Radio 3 recorded its highest listening figures for seven years, with a weekly audience of 2.26 million listeners – up from last year's 2.03m and last quarter's 2.22m. The network’s share is 1.3% – up from 1.2% last year and last quarter.

±«Óãtv Radio 4 has its biggest audience under current methodology, boosted by record performance from the Today programme. The station has 10.83 million weekly listeners (from 10.03m last year, 10.32m last quarter and a previous record high of 10.4m) and a 12.3% share of all listening (12.2% last year, 12.1% last quarter). The Today programme now has 7.03 million listeners per week – up from 6.44m last year and 6.63m last quarter.

±«Óãtv Radio 5 Live has a reach of 6.65 million listeners – its ninth consecutive total (over three years) above six million and up on last year’s 6.48m, but down on last quarter's record 7.09m. Combined with sister station 5 Live Sports Extra, the networks reach 6.75 million listeners (from 6.56m last year and 7.21m last quarter) and have a share of 4.7% (from 5.5% last quarter and 4.7% last year).

In digital-only services, ±«Óãtv 6 Music cemented its place as the UK's biggest digital-only station with a record 1.3 million listeners – up from 1.02m last year and 1.14m last quarter – while Radio 1Xtra continued to grow with its biggest ever audience of 892,000 weekly listeners – up on last year's 663,000 and last quarter's 816,000.

±«Óãtv Radio 7 – the network recently rebranded as ±«Óãtv Radio 4 Extra – also posted a record reach (1.16 million listeners – from 1.05m last year and 941,000 last quarter) and the ±«Óãtv Asian Network's weekly reach rose to half a million – up from 357,000 last year and 477,000 last quarter.

±«Óãtv World Service recorded its largest UK audience to date, with a reach of 1.79 million – a rise of 39% from 1.29m last year and up on 1.46m last quarter, while ±«Óãtv Local/Regional radio reached 10.2 million listeners per week – up from 9.99m last year and 9.84m last quarter.


Weekly reach - ±«Óãtv Radio
Reach in thousands Ìý Ìý Ìý
Ìý Mar 10 Dec 10 Mar 11
All ±«Óãtv 34,877 34,505 35,074
All ±«Óãtv Network Radio 31,318 31,128 31,889
Radio 1 11,737 11,421 11,825
Radio 2 14,569 13,943 14,537
Radio 3 2,025 2,216 2,258
Radio 4 10,029 10,319 10,829
Radio 5 Live 6,481 7,093 6,653
Radio 5 Live (inc Sports Extra) 6,563 7,212 6,750
±«Óãtv Local/Regional (inc Nations) 9,987 9,836 10,197

Weekly reach - ±«Óãtv Digital Radio
Reach in thousands Ìý Ìý Ìý
Ìý Mar 10 Dec 10 Mar 11
5 Live Sports Extra 685 751 799
±«Óãtv 6 Music 1,023 1,137 1,297
1Xtra 663 816 892
±«Óãtv Radio 7 1,049 941 1,159
±«Óãtv World Service 1,288 1,459 1,790
±«Óãtv Asian Network UK 357 477 500

Weekly share - ±«Óãtv Radio
Ìý Ìý Ìý Ìý
Ìý Mar 10 Dec 10 Mar 11
All ±«Óãtv 56.5% 55.3% 55%
All ±«Óãtv Network Radio 47.2% 46.4% 46.2%
Radio 1 9.5% 8.8% 8.7%
Radio 2 17.2% 16.2% 16%
Radio 3 1.2% 1.2% 1.3%
Radio 4 12.2% 12.1% 12.3%
Radio 5 Live 4.6% 5.3% 4.5%
Radio 5 Live (inc Sports Extra) 4.7% 5.5% 4.7%
±«Óãtv Local/Regional (inc Nations) 9.3% 8.9% 8.8%

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