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Danielle Nagler to head up ±«Óãtv HD


Following the successful launch of the ±«Óãtv's High Definition channel, Head of ±«Óãtv HD Seetha Kumar is moving to another senior role within the ±«Óãtv. Danielle Nagler joins the ±«Óãtv Vision team to take over running the service.

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Seetha leaves ±«Óãtv HD in a strong position, with ratings growing every month and high approval, a record number of hours of high-profile programming this summer, and a guaranteed slot on HD Digital Terrestrial Television (Freeview) which is expected to be launched from Autumn 2009.

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Her new role will be announced shortly.

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Danielle will focus on growing the channel by driving consumer take-up, working with in-house and independent producers to increase HD programming, and leading preparations for ±«ÓãtvÌýHD's launch on Freeview.

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She takes up the position on 21 July 2008, reporting to Controller of Multiplatform and Portfolio Simon Nelson.

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Danielle has had a wide-ranging career at the ±«Óãtv since joining as a journalism trainee in 1996.

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She led the ±«Óãtv Project Team working on Charter Renewal with ±«Óãtv Two Controller Roly Keating and more recently worked as Head of the Director-General's Office, supporting Mark Thompson in his role across the ±«Óãtv.

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Director of ±«Óãtv Vision Jana Bennett says: "Seetha's energy and commitment have been vital in taking ±«Óãtv HD through its trial period, launch and then setting it on course for a successful future.

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"I look forward to working with her in the future."

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Simon Nelson says: "HD is a central part of our broadcasting future with huge potential to grow on cable, satellite and in the future on Freeview.

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"I'm confident that in Danielle's hands the channel will make the transition to become a mainstream choice for our audiences."

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Danielle Nagler says: "At the moment there are 10 million HD-ready sets in the UK but only a minority are actually used for HD viewing.

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"It's clear there's lots of work to do to open up the enormous viewing potential HD can offer for audiences.

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"±«Óãtv HD tries to offer viewers the best of the ±«Óãtv's HD programmes, so I've got the fantastic job of cherry-picking from all the ±«Óãtv channels to create the best possible showcase for HD content.

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"It's a critical time for the channel and the technology, and for people making programmes. But I hope that the ±«Óãtv can help both audiences and the wider industry make the transition to HD."

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Notes to Editors

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±«Óãtv Vision is the biggest integrated multimedia broadcast and production group of its kind in the world.

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Vision – so called because it makes ±«Óãtv content that people watch – is led by Jana Bennett, Director, ±«Óãtv Vision, and comprises Vision Productions led by Peter Salmon; Vision Operations led by Bal Samra; Multiplatform Commissioning across Fiction, Knowledge and Entertainment; and the channels and services ±«Óãtv One, ±«Óãtv Two, ±«Óãtv Three, ±«Óãtv Four, C±«Óãtv and CBeebies, ±«Óãtv Switch, ±«Óãtv HD and Learning.

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±«Óãtv HD is the UK's first free-to-air High Definition Channel.

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It launched in December 2007 and is available on Sky, Virgin Media and Freesat.

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It showcases some of the best of the ±«Óãtv's drama, entertainment, sport and factual programmes from across all other ±«Óãtv channels.

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It broadcasts for around five hours a night during weekdays from 8pm, and about six hours a night at weekends, with extended hours for live events such as sport and music.

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This summer, for the first time, the channel will show more than 300 hours of Olympics coverage in High Definition, as well as the ±«Óãtv Proms and Electric Proms.

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MO2

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Category: ±«Óãtv; New Media
Date: 18.07.2008
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