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Amazon fires: Celebrities' plea to end destruction of rainforest in new WWF video

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Lewis HamiltonImage source, Getty Images
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Lewis Hamilton has been vegan since 2017, and last year announced he wanted to be carbon-neutral

Celebrities, including six-time Formula One World Champion Lewis Hamilton, have made pleas to end the destruction of the Amazon rainforest in a new World Wildlife Fund (WWF) film.

The short film, called 'Time's Running Out' features other famous faces including Radio 1 DJ Cel Spellman, actors Asa Butterfield and Jade Anouka, activist and athlete Manal Rostom, and singer Jess Glynne.

WWF, a conservation charity, said the film "aims to shine a light on the current crisis in the Amazon, where fires are tearing through the rainforest as a result of rampant deforestation".

Image source, Getty Images
Image caption,

Singer Jess Glynne ends the video by asking "will you help us?"

There are more than 350 indigenous communities living in the Amazon and it is home to 10% of all known species in the world.

Hamilton has spoken out about environmental issues throughout his career and was also involved in a WWF appeal about the Australian bushfires last year.

More about wildlife and the environment

Image source, Reuters

What is happening in the Amazon?

Deforestation in the Brazilian Amazon has increased by 33% since last year - which was already a record year for the amount of trees that were burnt down.

Because of this, WWF has now launched an appeal to save the Amazon.

In the film, Hamilton strikes a match and tells us: "The fires were lit deliberately, driven by deforestation."

Jade Anouka says "an area bigger than a football pitch is being destroyed every 20 seconds."

What is deforestation?

Deforestation is the deliberate destruction of rainforests to make way for areas for human use, such as farmland for cattle, crops, or wood to be used for building.

Many forests around the planet have been cleared in this way but the most famous is the Amazon rainforest - the world's largest tropical rainforest.

Lewis Hamilton has spoken about his involvement in the campaign, saying: "The fires in the Brazilian Amazon are heart-breaking. They're causing utter devastation to the Amazon's local communities, species and landscapes.

"This needs to stop now. We must come together and use our collective voices to speak out on this issue to enforce permanent change."

Singer Jess Glynne added: "We assume the Amazon rainforest will always be there but if we don't act now, it won't be. We can't just sit back and let this happen. Right now, the Amazon is burning - so right now we need to speak out."