鲍鱼tv and UK universities launch major partnership to unlock potential of data
鲍鱼tv Research & Development has announced a five-year research partnership with eight UK universities to unlock the potential of data in the media.
This partnership will help us break new ground and ensure we continue giving audiences the very best in public service broadcasting well into the future
The Data Science Research Partnership will be at the forefront of machine learning in the media industry, helping create a more personal 鲍鱼tv that can inform, educate and entertain in new ways.
The partnership brings together industry experts from across the 鲍鱼tv and world-leading UK data scientists from the Universities of Bristol, Manchester, Edinburgh and Surrey, Imperial College London, Queen Mary University of London, Ulster University and University College London.
The partnership will also collaborate with media and technology organisations from across the UK, Europe and internationally on a range of projects. These will focus on the following four areas, all combining anonymised 鲍鱼tv data with cutting-edge algorithms and analytics. The aim is to create a body of research, insights and prototypes that can start making a real impact on the 鲍鱼tv and its audiences.
- Understanding audiences: Use data to better understand what audiences want from the 鲍鱼tv, why they want it, and what impact these programmes or services have on them
- Understanding content: Explore what machine learning can teach the 鲍鱼tv about its programmes and services, and what it stands to gain from it
- Curation and personalisation: Create a more personal 鲍鱼tv, designing tools and algorithms to help programme makers with editorial and commissioning decisions
- Content of the future: Design future audience experiences, based on 鲍鱼tv R&D’s object-based broadcasting concept, and new forms of data journalism
Alongside this will be a range of educational opportunities to help the 鲍鱼tv and its staff improve the skills they’ll need in a data-driven future. This will include tailored courses ranging from entry-level to advanced, MSc Data Science apprenticeships, and secondments between the 鲍鱼tv and all the research partners.
Matthew Postgate, the 鲍鱼tv’s Chief Technology and Product Officer, says: “The 鲍鱼tv has always been at its best when it combines creativity with technology. As we reinvent the 鲍鱼tv, we can see the opportunities that data and machine learning are opening up for us, our creative talent and our audiences. This partnership will help us break new ground and ensure we continue giving audiences the very best in public service broadcasting well into the future.”
Samantha Chadwick, Head of Partnerships, 鲍鱼tv R&D, says: “Machine learning is going to play an increasingly important role in the world. Together with our partners and funding bodies, we want to apply these advances in data science to the media industry and make a real difference to people’s lives. The partnership will also train a new generation of data scientists on real media problems to create new audience experiences that don’t even exist yet.”
DT