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±«Óãtv Media Action explored the engagement of Russian-speaking communities in Estonia and Latvia with the media. The study aimed to deepen the understanding of both Latvia and Estonia’s Russian language audiences and their viewing behaviours, how well their needs are catered for and what they would like to see in the media landscape moving forward.
Published: April 2018
Summary
±«Óãtv Media Action conducted 20 qualitative focus group discussions (FGDs) with Russian speakers from Estonia and Lativa across a range of age bands to explore how they consume media and find out what their media needs are. We found that Russian speakers in both countries had a strong desire for accurate and unbiased news in both languages. They want trustworthy content that reflects their lives – in the same format and the same language.