±«Óătv

Motion Design Principles

Our 3 key principles for designing with motion at the ±«Óătv.

Introducing our Motion Design Principles

Our 3 key principles for designing with motion at the ±«Óătv.

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How we use motion to delight

Make the product experience memorable. Use motion to go beyond expectations, surprising and delighting the user.

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How we use motion to connect

Use motion to establish an immediate and constant connection with the product.

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How we use motion to guide

Use motion to show users what the product can do. Make the experience feel more human.

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