This Code of Conduct constitutes the ±«Óãtv’s commitment to licence fee payers for all publicly funded services in the UK.
Trust is the ±«Óãtv’s most important value and we must not undermine public trust in the ±«Óãtv. We will maintain an honest and open relationship with our audiences and we will not intentionally mislead them.
When the public engages with us through interactivity they will be treated with respect, honesty and fairness. We will handle all interactive competitions and votes with rigorous care and integrity.
±«Óãtv competitions and votes will not be run in order to make a profit. The only time ±«Óãtv competitions or votes will be aimed at raising funds will be for a ±«Óãtv charitable initiative.
Last updated July 2019