±«Óãtv

Branding guidelines for ±«Óãtv credit badges on third party products

When ancillary products are created linked to ±«Óãtv commissioned content, we require consistent use of ±«Óãtv branding to drive attribution back to the ±«Óãtv and we have created credit badges to make the ±«Óãtv’s relation to the product as clear as possible. The guidelines explain their preferred use and positioning for products including books, magazines, DVDs, games and digital applications.

Branding guidelines for ±«Óãtv programmes on third party broadcasters or platforms

With ±«Óãtv content available on multiple platforms and broadcasters in the UK and across the world it's vital that audiences can always attribute that content to the ±«Óãtv, wherever and whenever they watch it. These guidelines set out the branding requirements for ±«Óãtv programmes on third party broadcasters and platforms.

Independent producer joint promotion guidelines

Joint promotions are marketing tools designed to promote two or more products simultaneously, usually by associating brands or products which will often belong to separate companies. These guidelines give advice on types of appropriate and inappropriate joint promotions.

On screen restrictions/DOG

Avoid having captions, graphics or written words in the top left or right of screen as these may clash with the Digitally Originated Graphic (DOG) or with the ‘Press Red’ flag or service option tags for interactive services.

On ±«Óãtv Three and ±«Óãtv Four there will be at least one DOG on screen throughout the transmission of the show (with the exception of movies and performance on ±«Óãtv Four and only in exceptional circumstances on ±«Óãtv Three)

On ±«Óãtv Three (in special circumstances such as a theme night) an extra event specific DOG may be generated. They will be placed in the top left of screen under the ±«Óãtv Three DOG on the edge of the 4x3 safe action area.

‘Press Red’ and interactive service option tags may appear top-right of screen.

Open University branding and call to action 

See the OU production page for full information.

Talent as executive producer policy

On-screen/on-air talent is playing an increasingly significant role in some ±«Óãtv productions. The ±«Óãtv has therefore reviewed its compliance processes for dealing with such productions, in particular looking at the role of executive producer.

Trade marks

Under the provisions of the Programme production agreement (PPA), certain distribution activities regarding the programme in the UK must carry the ±«Óãtv logo (General term 16.2.4). If the production is licensing any of these rights to third parties the production is required to ensure that the third party enter into a Trade Mark Licence directly with the ±«Óãtv for these purposes.

There is a streamlined process to enable this to be achieved.

Further information can be found in the Trade mark special terms and the Trade mark general terms.