Summary of complaint
We have received complaints about a pitch made on the show.
Our response
Dragons’ Den is an entertainment programme which features products created by entrepreneurs but is not an endorsement of them. It shows real businesses pitching to investors to lift the lid on what happens in the business world.
This episode featured an entrepreneur sharing her own personal experiences that had led to the creation of a business. Her pitch asked for funding to expand her business selling ear seed kits, which she described as “an ancient Chinese medicine tool based on the principles of acupuncture, but without the needles”. The programme fairly reflected the Dragons’ responses on the day.
Viewers heard her explain her use of diet, acupuncture, Chinese herbs and ear seeds as part of her “personal healing journey” following an ME diagnosis. She stated that “this combination, I believe, aided my recovery within 12 months”. The ear seeds were never described as a cure for ME.
Dragons’ Den does not, and has never, set out to offer medical advice and we believe its audience understands this. However in light of some concerns raised we have added the following clarification to the programme:
Acu Seeds are not intended as a cure for any medical condition and advice should always be sought from a qualified healthcare provider about any health concerns.