Summary of complaint
We received complaints about reports that the ±«Óãtv is exploring generative AI in Doctor Who promotion.
Our response
As part of a small trial, marketing teams used generative AI technology to help draft some text for two promotional emails and mobile notifications to highlight Doctor Who programming available on the ±«Óãtv.Â
We followed all ±«Óãtv editorial compliance processes and the final text was verified and signed-off by a member of the marketing team before it was sent. We have no plans to do this again to promote Doctor Who.