There are four main types of Charity Appeals which the ±«Óãtv broadcasts:
- Regular network broadcast appeals for individual UK-based charities. These are the weekly ±«Óãtv Radio 4 appeals and the monthly Lifeline appeals on ±«Óãtv One.
- Specific fundraising initiatives such as ±«Óãtv Children in Need Appeal Night, Comic Relief and the annual St Martin-in-the-Fields Christmas Appeal.
- Appeals on behalf of the Disasters Emergency Committee (DEC), which is composed of UK charities involved in overseas relief work, when a humanitarian crisis occurs.
- Appeals for charities working in Northern Ireland and the English regions.
±«Óãtv broadcast appeals should reflect the diverse range of work being done by the charitable sector, and have three main purposes:
- To provide information to the ±«Óãtv’s audiences about a wide range of charities which need their support. In doing so, the ±«Óãtv recognises its responsibility to take reasonable steps to ensure that the individual charities are financially sound and that donations will be used appropriately.
- To encourage members of the public to give to charitable causes.
- To give charities the opportunity to raise money and raise public awareness about their work.
Find out more
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Grants Can I apply for a grant from the ±«Óãtv? -
Appeals Advisory Committee Who are they and what do they do? -
History The history of Charity Appeals on the ±«Óãtv -
Amounts Raised How much money does the ±«Óãtv raise for charity?