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Don't be fooled, we are aware.

Not only are we aware, but we have a sincere conviction on a number of moral issues.

We generally agree that forced child labour, extractive industries which exploit local populations, and destructive environmental practices are morally unacceptable.

The difficulty is that while we are aware of a large number of global challenges, and we have a sincere conviction that some practices are morally bankrupt, our actions do not always reflect this empowerment.

There are few people who have not given into the temptation of sugary soft drinks, bought the latest pair of jeans made in a sweatshop, or driven a car for a two block trip.

There is a disconnect between our actions and our informed principles. We want to explore why.

Yoko from this conference argues that "the production chain has become so long that as consumers we are completely disconnected from the producer. Being disconnected makes it hard to care."

Ezra from Canada, also here, says it comes down to a matter of pleasure. "Buying at giant megastores costs less money, leaving you more money to have fun. Eating vegetarian takes a bit more effort and often is less enjoyable than biting into a big juicy steak".

These perspectives are certainly part of the answer, but do they tell the whole story?

While I am particularly interested in youth, these questions equally apply to all aware and ethical humans who are capable of changing their lifestyles. What gives?