±«Óãtv

In the days of , Ski Sunday was one of a kind. No satellite TV, no Internet and no competition from other terrestrial broadcasters; the programme had cornered the market. Today, the situation is very different as live ski racing is readily available on British Eurosport and highlights on Channel 4.

So, what can Ski Sunday offer the viewer that is new and different? That was the question we set about answering this season.

With our new peak-time slot, our aim was to attract a broader spectrum of viewers. We knew this would be a challenge and that it would require a new approach and a re-fresh of the content. We want people at home to feel as though they are in the with us and to feel a part of our journey.

Our goal is simple: to offer great escapism on a Sunday evening. From to abseiling down a deep crevasse in , we want to explore this environment and show you another side to this beautiful white landscape. We value alpine sport more than ever and we believe this has a major part to play in the future of the programme.

This year viewers will be treated to more competitive skiing than ever before - in addition to the racing featured in the programme, there are also comprehensive interactive highlights on the red button from the resorts of the Alpine World Cup series. And we hope to increase our ±«Óãtvi coverage in the lead up to the 2010 Winter Olympics.

Ski Sunday has evolved and branched out from its sporting roots. You may love the new format, or you may think it's too much of a radical departure from the old show. Let me know what you think, what you like and dislike.

In the meantime, we will continue to pursue our primary aim: to entertain and inspire you.