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Paper Monitor

10:31 UK time, Friday, 8 July 2011

A service highlighting the riches of the daily press.

Hacked to death - the headline in the Times and the Daily Mirror would have made the News of the World's subs proud. Many of the papers also make the point that one red top has been sacrificed to save another ie Rebekah Brooks, or rather the "flame-haired Rebekah Brooks" as she is often described.

It's pretty much wall-to-wall coverage of the News of the World's demise, but there is already a wealth of speculation that News International will soon plug the gap by printing the Sun on a Sunday as well.

While the Sun becoming a seven-day operation is still very much hypothetical, three domain names, including TheSunOnSunday.co.uk, have been registered by somebody, somewhere (cue Twilight Zone theme tune).

Back to the task in hand - the Sun on Sunday. When it first started, way back in the mid- 19th Century, the News of the World was a bit more of a mix of the serious and the tittle-tattle of the day.

The News of the World of several decades ago would have had a front-page story about a crisis in Sudan, as opposed to exclusives about the latest exploits of Jordan.

It was also a broadsheet, back when that was the norm.

It's hard to see any "Sun on Sunday" turning back the clock too much, and media pundits suggest it will stick with the same kiss-and-tell stories, top-heavy celebrity gossip and punning headlines.

After all, it's not as if the News of the World was a failing paper.

But News International executives will be keen to herald in a new dawn with the Sun on Sunday, so will it retain columnists such as Carole Malone, Fraser Nelson and Money Saving Expert Martin Lewis?

And what about Mazher Mahmood, the fake sheikh, who was the undoing of so many over the years? He is probably one of the most famous journalists in the UK but he's very much associated with the News of the World. Maybe he could be replaced by the phoney priest or the bogus baron?

However, one paper's downfall is another's opportunity. With the Sunday Sport and now the News of the World out of the picture, the Sunday People could rise to become the sleazy-does-it chief of the red tops. The circulation of other papers is bound to receive a boost too.

But it has to be pointed out that a Sunday Sun will be nothing new. Far from being a trailblazer, it would actually be stealing the thunder of the original Sunday Sun, the regional Sunday for the North East.

It is the sister paper of the weekday newspapers the Evening Chronicle and The Journal. It is totally unconnected to the Sun but it might find itself even more in the shade if a Sun on Sunday emerges from the flames.

By the way, its domain name is sundaysun.co.uk - not one of the three domain names registered this week. And so the plot thickens.

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