Paper Monitor
A service highlighting the riches of the daily press.
What do the papers make of the Conservative Partyâs new logo, the ÂŁ40,000 sketch of an oak tree replacing the torch of liberty introduced by Margaret Thatcher (the flames of which are uncannily reminiscent of her famous âdo)?
âIs it a smudge? A childâs scribble?... While the concept of the oak tree has proved popular, the portrayal chosen has aroused disappointment,â says the Times, after canvassing opinion among party faithful.
Another writes on the Conservative±«Óătv discussion site: âIt looks like itâs been drawn, then scrubbed out. Like the Tories canât make up their minds.â
The Daily Mirror also reprints comments from the site, such as âMy daughter said, âDid David Cameron give his baby a crayon?ââ
And that bible of Middle England, the Daily Mail, cannot disguise its glee at the opprobrium heaped upon it, such as âEton messâ⊠âlooks like someone wrote something rude and it was scribbled outâ.
Those of a delicate disposition may wish to look away as the paper canvasses opinions of Tory grandees â among them Lord Bell of Belgravia: âI am loath to say itâs crap because I cannot believe this is itâ â and style guru Peter York: âIt is the most inexplicable, fuzzy-wuzzy bit of logoism possible.â
But the Daily Telegraph plays it with a straight bat, describing the logo as âan impressionistic doodleâ. The only hint of criticism comes from Lord Tebbit, who when it was first mooted likened it to âa bunch of broccoli".
Incidentally, Paper Monitor picked up a copy of London Lite on the way home yesterday. Christina in curlers, spot-the-difference games... Suddenly Metro looks rather classy.