Secrets Of The Yellow Bear
I caught an early morning flight from Inverness to London this morning to attend some meetings in the ±«Óãtv's Media Centre at White City. That included a gathering of the Heads of Radio from Wales, Ulster Scotland and ±«Óãtv Local Radio in England. It's always useful to share ideas and to find out what new formats are working in different parts of the U.K.
I was interested to hear how ±«Óãtv GMR has been rebranded as ±«Óãtv Radio Manchester and that Terry Christian (famous for the Channel 4 show 'The Word') is now one of the key presenters on that station.
I also met up with Gareth Hydes. He's the Senior Producer in charge of the Topical & Events team at ±«Óãtv Radio Scotland but is currently on a four-month attachment s as Senior Content Producer for Children In Need. He and his team are mapping out the plans for the big night of fund-raising in November and he was telling me about all the famous names who'll be joining in the fun.
I was going to share that with you, but then the Head of Marketing for Children In Need told he it was all hush-hush and has to be kept under wraps until the official publicity launch.
I can reveal, however, that a certain yellow bear will be involved in the fun. But keep that to yourself.
