I Blame Walter Smith
We've been analysing the recent audience figures and looking at the World Cup effect. You may remember that Scotland forgot to qualify for Germany this year and, as a result, we had weeks and weeks with no Scottish football on the radio. Well, yes, I know many people were delighted with that, but lots more switched off their radios and camped out in front of their TV sets for the whole tournament. It illustrates one of the challenges we have as a radio station. One the one hand we often get criticised for having too much football, but when we cover other sports (as we have this summer ) we see audiences numbers dip.
There was some good news in the data, mind you. Our new music programmes such as The Jazz House and Summer of Song seem to have captured the imagination of the audience.
Perhaps we ought to combine the two and have golf commentary with a saxophone backing track.
