Heard the one about Palin and the 3-eyed moose?
Thought not. I made it up. I realise I'm on tricky territory here what with the whole ±«Óãtv editorial guidelines thing that goes on around here.
But stay with me because this is about internet rumours. They're flying faster and thicker than ever. Campaigns have always had to deal with smears, but now the buzz around an untrue rumour can quickly build to a level where campaigns are faced with an acute dilemma.
Either they respond and publicise the rumour, or ignore it and let the online gossip mill spin unhindered. Sarah Palin has recently been the focus of several untrue rumours, as has Barak Obama.
We spoke to responsible for Bush-Cheney 2004 internet campaigns and , who ran Howard Dean's online campaign in 2004.
They talk about the new challenges of doing politics and tackling the rumour mill. This is the version that went out on iPM's programme last Saturday.
Email us
Listen to iPM