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A music PR manager works with artists to create their brand and ensure they have visibility on a variety of platforms.

PR stands for Public Relations and it describes the way in which companies and individuals maintain their relationship with the public.

To find out more, we've spoken to Beth Parnell from Bandwagon Press. Beth has worked across campaigns for a variety of artists including Calvin Harris, Fatboy Slim, Grizzly Bear and Justin Timberlake. In 2009, Beth was awarded Best Independent PR Person at the Record of the Day Awards for Music Journalism and PR.

What skills do I need to be a music PR manager?

A passion for music and a solid knowledge of the music industry are essential. In addition, you will benefit from skills such as:

• excellent verbal and written communication

• organisation and time-management skills

• good people skills and networking ability

• flexibility and adaptability.

A similar role to what Beth does is a music promotions manager. Music promotions managers publicise recording artists or live music events.

What to expect if you want to be a music promotions manager

• Music promotions manager average salary: £24,000 to £65,000 per year
• Music promotions manager typical working hours: 38 to 40 hours per week. You may work evenings, weekends and bank holidays.

What qualifications do you need to be a music promotions manager?

You could get into this role via a university course, a college course, an apprenticeship, volunteering or applying directly.

Sources: LMI for All, National Careers Service

This information is a guide and is constantly changing. Please check the for the latest information and all the qualifications needed.

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