A new role is springing up in organisations: that of overseeing a company’s responsible use of AI. Getting ahead of the regulators by crafting clear ethical company guidelines enhances a brand’s reputation as trustworthy and transparent whilst also being innovative and creative. If a company isn’t trusted, the public will simply go elsewhere.
Brand loyalty matters, whether in the public or the private sector. In this session, two of those, literally, in positions of responsibility explain why it’s so important to get it right.
