±«Óãtv

Sinead Greenaway

Director, Broadcast and End User Technology

Roles and responsibilities

  • As Director for Broadcast and End User Technology (B&EUT), Sinead is responsible for the teams who lead the specification, design and provision of the technology that ±«Óãtv colleagues use every day to inform and entertain audiences.
  • The B&EUT team spans a number delivery disciplines including Content Production, Business Systems, Playout and Publication and Infrastructure, Network and End User Compute.
  • The B&EUT Architecture, Project and Portfolio and Software Engineering teams support delivery teams spanning the whole of the ±«Óãtv Technology Group and lead the charge on developing a modern media supply chain for the ±«Óãtv.

Biography

Sinead joined from UKTV where, as the Chief Technology and Operations Officer, she led an extensive technology refresh spanning cloud adoption and playout transformation through to digital product development and business systems refresh. Prior to UKTV, Sinead was the Managing Director at international consultancy and talent business The Lighthouse Company. She had also been the Chief Executive of The Studios at MediaCityUK (now Dock10) where she successfully launched the business and built and led the teams delivering production and technology services to both the ±«Óãtv and other independent production companies. Sinead spent five years as Operations and Technology Director at Virgin Media Television following a number of years in commercial radio at Bauer, where she started her media career in the early nineties.

Annual remuneration (as at July 2023)

  • £245,000-£249,999

Expenses and central bookings

Expenses are costs incurred by ±«Óãtv staff on behalf of the ±«Óãtv and claimed through the ±«Óãtv's expenses system.

Central bookings are costs incurred on behalf of the ±«Óãtv and booked through the ±«Óãtv's central bookings system. Both expenses and central bookings are published every three months.

Downloads

  • Sinead Greenaway had no expenses paid in Q4 2022-23
  • Sinead Greenaway had no expenses paid in Q3 2022-23
  • Sinead Greenaway had no expenses paid in Q2 2022-23
  • Sinead Greenaway had no central bookings Q2 2022-23
  • Sinead Greenaway had no expenses paid in Q1 2022-23
  • Sinead Greenaway had no expenses paid in Q4 2021-22
  • Sinead Greenaway had no expenses paid in Q3 2021-22
  • Sinead Greenaway had no central bookings Q3 2021-22
  • Sinead Greenaway had no expenses paid in Q2 2021-22

Gifts and Hospitality Register

Gifts and hospitality may only be accepted in line with ±«Óãtv policy. Information about gifts and hospitality is published every three months.

Downloads

  • Sinead Greenaway had no gifts or hospitality to declare in Q4 2022-23
  • Sinead Greenaway had no gifts or hospitality to declare in Q3 2022-23
  • Sinead Greenaway had no gifts or hospitality to declare in Q2 2022-23
  • Sinead Greenaway had no gifts or hospitality to declare in Q1 2022-23
  • Sinead Greenaway had no gifts or hospitality to declare in Q4 2021-22
  • Sinead Greenaway had no gifts or hospitality to declare in Q3 2021-22
  • Sinead Greenaway had no gifts or hospitality to declare in Q2 2021-22

Declaration of personal interests

Staff must make a declaration of their personal and business interests, including any memberships or directorships of public or industry bodies, and any shareholdings, as well as any interests that their immediate families may also have.

A summary is published where there is something to declare and where there is nothing to declare. Occasionally an individual will have something to declare but due to the personal nature of the declaration we do not publish details as to do so would breach the General Data Protection Regulation.

This information is published annually, although if any amendments are made during the year an updated summary will be published if necessary as soon as it is available.

Downloads

  • Sinead Greenaway's Declaration of Personal Interests will be published shortly.

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